How it works
Discover, agree, deliver, account for it
Four stages and one record. Both sides are looking at the same contract, the same submissions and the same statement — which is what stops a campaign becoming an argument about what was said.
The shape of it
The same four stages, whichever side you are on
Discover
Brands search a public directory on category, city, platform, audience and price. Creators are found because their listing answers the question, not because they paid to be first.
Agree
Scope, deliverables, timeline and fee go into one contract that both sides sign. Neither party can later point at a different version of what was agreed.
Deliver
Work is submitted into the campaign and approved there. The submission and approval trail is recorded against the signed contract and cannot be edited afterwards.
Account for it
Money moves against the signed agreement rather than an informal quote, and every movement is a posting on a statement both sides can point at.
Before anyone is listed
Why a listing here means something
Workflow is the easy part and everyone has it. This is the part that is actually hard, and it happens before a brand ever sees a name.
Prove the accounts are yours
A creator connects the platforms they list. Access is read-only, and it is the connection — not a screenshot — that proves control.
Import the figures
Audience numbers come from the platform. Where a creator typed them in instead, the listing says so and a reviewer checks them against their insights.
Score the audience
Reach, engagement and audience composition are scored, so a large following with no engagement does not read the same as a small engaged one.
A person decides
Every listing is reviewed by a human before it goes live. Nobody publishes themselves — which is the whole reason being listed means anything.
A creator who has not connected an account can still be listed — their figures are simply marked as self-reported, and the listing says so where a brand will read it. The label is the point: it is not a penalty, it is information.
Where to start
Pick the side you are on
The middle of the story is shared. The beginning is not.
I am a brand
Search the directory, shortlist, compare and send a request. No account needed to look.
For brands →I am a creator
Build a listing, connect your accounts, set your rates and submit for review.
For creators →I run an agency
A workspace per client, roles for your team, and a record per engagement.
For agencies →The directory is open
You do not need an account to search it, filter it or read a listing. Start there and decide afterwards.